the third most popular content is Events
the second most popular content is About Us Location Hours
from current Google Analytics of the website
the most popular content is About The Podcast Studio
Wireframe Skectching Process
1 ∗ Having my research conclusions and Google Analytics data in mind, I started out building a basic layout that prioritize events, store information and campaigns within the constrains of the layout.
2 ∗ second iteration of the basic layout provided by the server with a feature of the event calendar
3 ∗ in this iteration I explored image based campaign promotion to give more visual information and break up the grid.
4 ∗ in this iteration I explored with color and shapes, adding in the four blocks of navigation to emphasize our identity: books, cafe, events and podcasts.
this iteration is rejected because it is too far from the style guide for P&T knitwear.
6 ∗ in this iteration I explored with gradient and shapes, and I made the four feature navigation in to buttons under a campaign banner.
I utilized elements in the style guide to make it look more align with the brand identity than the previous iteration.
5 ∗ in this iteration I explored with gradient and shapes, and I made the four feature navigation in to buttons under a campaign banner.
this iteration is rejected because it is too far from the style guide for P&T knitwear
7 ∗ in this final iteration I incorporate images within the style guide to create a homepage experience that provide immediate information for the customers, with clear navigation blocks of the main services, accompanied with eye-catching call of action campaign imagery.
This is the final version that P&T Knitwear decided on.